Marketing High Technology Products -opportunities and risks. Hult International Business School professor to lead seminar in Shanghai on strategic marketing of high-tech products.
( 13th May, 2010) What drives consumer behavior with products like iPad and iPhone? What determines success and failure in hi-tech industries? How can marketers select creative strategies in an environment of continuous technological progress and a global market place?
Dr. Jehiel Zif, a professor at the Hult International Business School in Boston, will lead a seminar in Shanghai on May 15 explaining these issues.
By examining cases of new high-tech products and how they were marketed, Dr.
Zif will clarify the process of marketing.
"We have some understanding why some high tech products succeed and others fail," said Dr. Zif. "Strategic marketing can make a difference.
The Shanghai seminar follows on the heels of a four-city Asian lecture tour last February by Hult professors Dr. Hitendra Patel and Joel Litman, which drew over 500 attendees. Hult has seen a huge increase in applications this year; in the last three months alone, Hult has met with over 2,500 candidates interested in studying for MBA and Master's degrees at one of Hult's five global campuses in Boston, San Francisco, London, Dubai, and Shanghai.
"The global nature of the academic program we offer is both unique and practical," said Hult President Dr. Stephen Hodges. "Business leaders of the future can benefit from the international grounding that a Hult education provides."
Dr. Zif is on the faculty of Samat Business School in Israel and Hult International Business School in Boston. For many years he was a member of the faculty of Tel-Aviv University. He holds an engineering degree from Technion - Israel Institute of Technology, and an MBA and PhD from New York University.
Professor Zif has twenty years experience in marketing and management consulting. Previously he was president of a start-up firm in Boston in the field of educational simulations.
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